- Who: While conducting my previous interviews and more specifically the very first interview, I came to the realization that not every club needs more sponsors. In fact, almost all of the clubs situated in higher-income neighborhoods are already sponsored by major brands yet their prices remain high. That is because they have the best quality equipment and facilities and the members can actually afford those costs. It would make no sense for my business to target those clubs since everyone is content with their current situation.
- To summarize my new five interviews, I contacted academy-like clubs and other clubs situated in higher-income neighborhoods. Surprisingly, most of them said that they would be in favor of getting sponsors from more international businesses rather than local ones. I assume this is because if there are big clubs in those neighborhoods, then they are already supported by a good amount of the local businesses. All of the interviewees stated that it would be beneficial to them to gain more funding so that they can lower membership costs and other associated fees. I do not want to assume anything, but I feel like this also has to do with management of those clubs perhaps getting higher pay if they have more sponsors.
Inside the Boundary
- Who: Clubs in lower-income neighborhoods; Smaller clubs in higher-income neighborhoods who do not receive as much attention and support as the bigger clubs
- What: Membership fees for those clubs are often too expensive for players from minority or lower-income households. My business would work as a middle man to facilitate relationships between sponsors and the clubs who need them.
- Why: This would help lower membership costs in those clubs, allowing more lower-income players to participate and grow. The lowered membership costs and increased participation will lead those clubs to further grow and compete with those in higher-incomes. This would also give those players extra-curricular activities to participate in and keep them out of more dangerous or unproductive activities.
Outside the Boundary
- Who: Academies with high level facilities and major sponsors whose players content with current membership costs; Bigger clubs in higher-income neighborhoods who also have already have good sponsorship
- What: These academies and clubs do not need additional sponsors because they already have plenty of those to the point of giving scholarships to talented players whom they feel could help the club succeed.
- Why: Their customer base is content with current membership costs and they already have plenty of sponsors. This means that additional sponsors would be extra funds that perhaps they would use to give more scholarships to players, but the needs of smaller clubs and others in lower-income neighborhoods can use the sponsorship more.
Hey Coffy,
ReplyDeleteThat's interesting that you came across different findings from the interviews you conducted. I also expected that the high costs were due to lack of support from sponsors and so the high membership costs was a way of compensating for that. Since that is the case, I think that the high membership costs go for paying the management of these clubs as you said, and the sponsorship money goes for equipment mainly. I rowed in high school and membership costs for the club were steep, and in that case I think it had more to do with the equipment (boats are expensive). Great analysis though keep it up!
Hello Coffey, I think fees are super expensive for clubs. There are people that are capable and are interesting in attending these clubs, but have no way of paying for the fees. I would also suggest getting a sponsor for activities like this because the fees will be getting paid for and the sponsor will be advertised. Great job! Keep up the good work!
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